Radio Mirchi plays the magic wand this Ugadi with ‘Mirchi Stock Exchange’ – a unique and exciting on-air contest to bring smiles on the listeners. Adding to the cheer was the hottie of Sandalwood - Ramya who was present at the Mirchi studio to kick start the sakkath hot Ugadi bumper promotion.
Ramya also went on-air interacting with Mirchi listeners and encouraged participation in the Mirchi Stock Exchange contest. Mirchi Stock Exchange offers a bundle of joy for the listeners this festive season with a host exciting products like Bikes, Laptops, ipods, TVs, Mobile Phones, Refrigerator, Washing Machine, Dinning table etc. in exchange of old products.

Listeners can participate in the Mirchi Stock Exchange contest by registering themselves through SMS on 5888 by providing a cheeky and funny reason as they would like to exchange their old product for new. The contest is on from March 12 to 16th, 2010 and the luckiest ones will be rewarded with high price gifts like Bikes, TVs, ipods etc.

Speaking on the occasion Ramya said, “Ugadi is one my favourite festivals because it means loads of shopping. Would like to wish, Bengaluru a very happy and a prosperous Ugadi!”

Further speaking about the contest, the cheeky actress said, “Mirchi Stock Exchange sounds like a fun contest, don’t mind if Radio Mirchi considers me for the contest, I will be glad to exchange my laptop for latest a model of apple!”

Commenting on the initiative, Rahul Balyan - Cluster Head for Karnataka & Kerala, said, "Ugadi is the time when it is considered auspicious to buy new things. We decided to add a Mirchi twist to the celebration by setting up a Mirchi stock exchange, where you can exchange your old things with new ones if you participate in the contest. Radio Mirchi promises to bring a lot of cheer to our listeners and will be the biggest Ugaadi celebration in Bangalore, stay tuned."
About Radio Mirchi:
A leader in the private FM radio industry, Radio Mirchi operates FM radio stations in 32 cities i.e. Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad, Pune, Hyderabad, Bangalore, Jaipur, Patna, Jalandhar, Goa, Baroda, Bhopal, Kanpur, Rajkot, Nashik, Varanasi, Aurangabad, Lucknow, Surat, Kolhapur, Madurai, Nagpur, Vishakhapatnam, Coimbatore, Mangalore, Vijayawada, Raipur, Thiruvananthapuram and Jabalpur. ENIL launched its first radio station in the city of Indore in October 2001.